U by Kotex
2015-16 Photography, Ideation, Digital Campaign & Social Media Content Creation
In small teams of art directors, designers and copy writers, we created the social media posts and digital campaigns for Kimberly-Clark's bold and colourful tampon brand. I shot a lot of vibrant and playful photography to tie in with the humorous and cheeky copy, and engage with 16-24 year old girls.
For the #OneMore campaign, fitspo posts, activewear prizes and a partnership with Spotify was used to promote trial of the little known sportswear range.